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The 2024 State of Marketing & Trends Report

Data from 1200+ Global Marketers

Discover the latest marketing trends, challenges, and opportunities from marketing leaders worldwide. Get insights into what's working, what's not, and what's next for marketing in 2024.

Explore the 10 digital trends that will transform how you attract, engage, and delight customers in 2024.

MARKETING

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Discover what sets top-performing sales teams apart and how you can apply their strategies.

SALES

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Learn about the latest customer service trends and how to deliver exceptional experiences.

SERVICE

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Get insights into the tools and technologies that are shaping the future of business.

WEBSITE

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Marketing

5 free online tools you can use to create better content for your business

Discover free tools that can help you create engaging content that resonates with your audience and drives results.

MARKETING • 5 MIN READ

How to use social media to drive traffic to your website

Learn proven strategies to leverage social media platforms and increase website traffic effectively.

MARKETING • 7 MIN READ

The complete guide to email marketing automation

Master email marketing automation with this comprehensive guide covering setup, best practices, and optimization.

MARKETING • 12 MIN READ

The State of Inbound Marketing in 2024

Get the latest insights and trends from marketing leaders worldwide.

From HubSpot's video library

5:42

How to Start Affiliate Marketing: Step-by-Step for Beginners

Learn the fundamentals of affiliate marketing and how to get started with your first campaign.

2.1M views

8:15

How to Build Better Email Lists: Proven Strategies That Work

Discover effective techniques to grow your email list and improve engagement rates.

1.8M views

12:30

Small Business Lead Generation: Get Leads Without Spending Money

Learn cost-effective lead generation strategies perfect for small businesses and startups.

956K views

Start here

How to Create a Successful SaaS Marketing Strategy

Learn the essential components of a winning SaaS marketing strategy that drives growth and retention.

MARKETING

The Ultimate Guide to Content Marketing ROI

Discover how to measure and improve your content marketing return on investment effectively.

MARKETING

Social Media Marketing: A Complete Guide for Beginners

Master social media marketing with this comprehensive beginner's guide to building your online presence.

MARKETING

New marketing articles

How to Use AI in Marketing: Tools and Strategies

Explore the latest AI marketing tools and learn how to implement them in your marketing strategy.

MARKETING

Video Marketing Trends: What's Working in 2024

Stay ahead of the curve with the latest video marketing trends and best practices for 2024.

MARKETING

Email Marketing Automation: Advanced Strategies

Take your email marketing to the next level with advanced automation strategies and workflows.

MARKETING

Ready to get started with HubSpot?

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From the HubSpot Podcast Network

BUSINESS
Made Simple

How to Scale Your Business: Lessons from Top Entrepreneurs

Learn from successful entrepreneurs about scaling strategies that actually work.

45 min listen

THE GROWTH SHOW

Building a Customer-Centric Culture in Your Organization

Discover how to create a culture that puts customers at the center of everything you do.

38 min listen

TRUTH LIES
& WORK

The Future of Remote Work: Trends and Predictions

Explore what the future holds for remote work and how to prepare your team.

52 min listen

Website

How to optimize your website for better conversions

Learn proven techniques to improve your website's conversion rate and turn more visitors into customers.

WEBSITE • 8 MIN READ

The complete guide to website accessibility

Make your website accessible to everyone with this comprehensive guide to web accessibility best practices.

WEBSITE • 12 MIN READ

Website performance optimization: Speed up your site

Discover how to improve your website's loading speed and provide a better user experience.

WEBSITE • 10 MIN READ

Explore more topics

Dive deeper into the subjects that matter most to your business growth.

Sales

Master the art of selling with proven strategies and techniques.

Customer Service

Deliver exceptional customer experiences that build loyalty.

Business Growth

Scale your business with data-driven growth strategies.

Subscribe to HubSpot's Newsletters

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The Weekly

Get the week's best marketing content delivered to your inbox every Tuesday.

Sales & Marketing

Tips and strategies to help you close more deals and grow your business.

The Hustle

Daily business news that's actually interesting and easy to digest.

Website Grader

Monthly tips to improve your website's performance and user experience.

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